How Many Variations Are Allowed on Etsy?

Have you ever felt stuck trying to list multiple variations of your product on Etsy? 🤯 I get it—running an Etsy shop means juggling product listings, pricing, and figuring out how to showcase all the beautiful options you offer.

If you're wondering how many variations Etsy allows, you're in the right place!

Let’s break it down in a simple, easy-to-understand way, so you can make the most of your listings without getting overwhelmed.

What Are Variations on Etsy?

Etsy allows you to offer different options for a single product listing, such as:

✅ Size (e.g., Small, Medium, Large)
✅ Color (e.g., Red, Blue, Green)
✅ Material (e.g., Cotton, Leather, Wood)

Instead of creating multiple listings for each version of your product, variations help you keep things organized and improve the customer shopping experience.

The Magic Number: How Many Variations Can You Have?

Etsy allows up to 2 variation types per listing, and each variation type can have up to 70 options. That means you can offer a total of 140 unique variations for a single product!

👉 Example: If you sell handmade T-shirts, you could have:

• Variation 1: Size → Small, Medium, Large (up to 70 sizes if needed!)
• Variation 2: Color → Black, White, Blue, Red, etc. (again, up to 70 colors)

This setup makes it super flexible for sellers, but it also has some limitations (more on that below).

The Common Struggles of Variations (And How to Fix Them)

1. I Need More Than Two Variation Types!

Many sellers wish they could have three or more variation types (like Size + Color + Material). But currently, Etsy only allows two.

✅ Solution:
If you need a third variation, you can include it in the listing description or ask buyers to leave their choice in the order notes.

👉 Example: If you sell personalized jewelry, you can set up:

• Variation 1: Material (Silver, Gold)
• Variation 2: Chain Length (16”, 18”, 20”)
• Then in the description, ask the buyer to leave a note for engraving details.

2. I Want to Set Different Prices for Each Variation!

Etsy lets you assign different prices to variations, but many sellers don’t know how to do it!

✅ Solution:
When adding variations, check the “Prices vary for each” box. This way, a Large, Premium Leather Wallet can be more expensive than a Small, Basic Leather Wallet.

🛠️ Pro Tip: If you want to bulk edit prices and variations quickly, use Vela—a free tool that helps Etsy sellers manage their listings faster!

3. My Variations Aren’t Showing Up Correctly!

Sometimes, variations don’t display properly, or Etsy doesn’t save them.

✅ Solution:

• Double-check that each variation has at least one option selected
• Clear your cache or try a different browser
• If the issue continues, contact Etsy Support

Best Practices for Using Variations

✔ Use clear, easy-to-understand names for your variations.
✔ Upload high-quality images for different options (especially for color variations).
✔ Keep your pricing strategy in mind—some variations may cost more to produce, so price accordingly.
✔ Test your listings regularly to make sure everything works smoothly.

Final Thoughts

Selling on Etsy is exciting, but understanding how to maximize your variations can save you time, make your listings more attractive, and boost sales.

If you’ve been struggling with variations, you’re not alone! We’ve all been there, and Etsy’s system isn’t perfect—but with the right tweaks, you can create listings that stand out.